Nomadic

For the visual identity, I kept two central elements to help maintain continuity with the original branding: the primary orange color and the secondary sans serif typeface. I chose a serif typeface and new complimentary colors that didn’t invoke travel or the outdoors to evolve the brand and convey an association with learning and academia. 

In approaching the website,  introduced imagery and illustration, adding a human feel that it had previously lacked. Enhanced visuals and strategically placed information guide the user through a journey, encouraging lead gen.